Conference Chair

Jose Fernandez-Cavia

Jose Fernandez-Cavia is the Research Deputy Director of the Communication Department at Pompeu Fabra University. He is a Senior Lecturer of Advertising and Public Relations at the Pompeu Fabra University.
Jose Fernandez-Cavia has a vast research experience in both Spanish and international projects and a large number of publications on themes such as place branding online, consumer behaviour, communication addressing children and teenagers, public relations, new communication methods, etc.
E-mail: jose.fernandez [at]

Organising Committee

Victor Cavaller

Victor Cavaller works as a Professor in the Department of Information and Communication Sciences at the Open University of Catalonia. He is also an Assistant Professor of Research and Development, and Marketing, Product Innovation and Development at the International University of Catalonia. He is President of the Catalan Society of Competitive Intelligence (SCRIC).
He has been involved in several international research projects and published papers in international journals, books and proceedings regarding fields such as indicator systems, information systems, data analysis architecture, applied statistics, etc.
E-mail: vcavaller[at]

Milagros Gasco

Milagros Gasco is Senior Lecturer in the PhD Programme in Information and Knowledge of the Open University of Catalonia. She is also Temporary Lecturer in the Political and Social Sciences Department of the Pompeu Fabra University and an Associate for Spain of the Center for Research in Applied Creativity, Ontario, Canada.
She is co-founder of Estratic, a consultancy agency specialized in researching topics related to information society.
E-mail: mila.gasco[at]

Monika Jimenez

Monika Jimenez is Lecturer in the Communication Department of the Pompeu Fabra University.
She is part of the research group of the Pompeu Fabra University dedicated to the field of communication and audiovisual culture. Her expertise areas are communication addressing children and teenagers, below-the-line communication and discourse analysis of advertising campaigns.
E-mail: monika.jimenez[at]

Ricard Parrilla

Ricard Parrilla is a Teaching Assistant in the Communication Department of the Pompeu Fabra University. He holds a BA degree in Advertising and Public Relations at Pompeu Fabra University and currently doing the MA courses of Social Communication at the Pompeu Fabra University.
He holds international research experience. His interest research areas are digitalization, intercultural phenomena and marketing.
E-mail: ricardo.parrilla[at]

Rafael Pedraza

Rafael Pedraza is Lecturer in Library and Information Science at Pompeu Fabra University. He also teaches classes of Journalism and Audiovisual Communication.
The main research interests of Rafael are semantic web, search engine optimization, search engine marketing, web 2.0, social web, web usability, web accessibility, web content management, etc.
E-mail: rafael.pedraza[at]

Cristofol Rovira

Cristofol Rovira

Cristofol Rovira has 20 years experience of teaching Library Sciences and Documentation at the Pompeu Fabra University. He is also teaching classes in several master programmes, such as the Master of Digital Information, Master in Search Engines and Master in Management of Digital Content.
Currently involved in research and development of new tools for the automatic evaluation of websites.
E-mail: cristofol.rovira[at]

Elena Villaescusa

Elena Villaescusa is a part of the Research Support Staff for the Communication Department of the Pompeu Fabra University. She has a BA in Advertising and Public Relations at Pompeu Fabra University and an MA in e-Tourism Strategic Management at the Autonomous University of Barcelona.
Currently Elena is involved in a research project addressing the online communication of tourist destination brands.
E-mail: elena.villaescusa[at]

Scientific Committee

Isidro Aguillo

Isidro Aguillo is currently the Director of the CINDOC-CSIC Internet Laboratory, specialized in describing and evaluating the Internet content.
Isidro has a rich research experience in both Spanish and European projects, covering topics such as web indicators, knowledge management, information society, virtual libraries, etc. He is editor of the e-magazine Cybermetrics.

Salvador Anton

Salvador Anton is Director of the Tourism ad Leisure Department of Rovira I Virgili University, where he also teaches Geographical Regional Analysis. He has been visitor researcher at the Universities of Exeter and Nottingham (UK), Paris-Est (France), George Washington University and Rutgers State University (USA).
His main research interest areas are: change and dynamics analysis of the tourism destinations, the expansion of leisure opportunities and its effects on tourism industry, the sustainability of development processes at local and regional scale.

Andres Coca

Andres Coca is advisor on place management and urban revitalisation initiatives to various local authorities and retail trade associations in Spain, Poland and the UK.
His current research areas include international models of place management and urban revitalisation (Spain, Australia, Poland, Austria, Italy, France, USA, UK, Sweden), community-linked place marketing and branding (e.g. Light Nights), evaluation of socio-economic effectiveness of cultural events, and business and community-based approaches to the creation of city management partnerships. He is editor-in-chief for Journal of Town and City Management and member of the editorial advisory board for Journal of Place Management and Development and International Journal of Culture and Urban Development.

Pablo Diaz-Luque

Pablo Diaz-Luque is Lecturer in the Department of Business Management of the University Pablo de Olavide, Sevilla.
His areas of interest and research are web content quality and quantity, commercialization, web 2.0. applications for tourist destinations, etc.

Magdalena Florek

Magdalena Florek is Adjunct Professor at The Poznan University of Economics in Poland. The founder and Member of the Board of Directors of Best Place – European Place Marketing Institute. A lecturer for place marketing, brand management, international marketing and public relations. Lecturer for the postgraduate course “Place marketing – promotion of cities’ and regions’ development” at the University of Warsaw. In 2006/2007, Senior Lecturer in Marketing at the University of Otago in New Zealand. Guest lecturer at the Universidade do Algarve in Portugal and IE Business School in Madrid. A Fulbright scholar at the Northwestern University in Kellog School of Management in the USA. The author and co-author of several books on place marketing and various international publications in place marketing applied to locations of varying sizes. Author of the first Polish text book on place marketing. Speaker at numerous domestic and foreign conferences. Member of the Institute of Place Management in London and The Marketing in Asia Group (MAG). Member of the Editorial Board of the “Journal of Town & City Management”. A consultant in terms of brand strategy, city and region promotion. Repetitive jury member for “Zlote Formaty” competition for the best promotion projects for cities and regions, and The Polish Advertising Contest KTR in place marketing category.

Ulrike Gretzel

Ulrike Gretzel is the Director of the Laboratory for Intelligent Systems in Tourism, a research laboratory that focuses on building the theoretical foundations for intelligent, immersive and inspirational systems in tourism. She is also a team member of Sustainable Tourism Systems, which serves as an international centre for excellence in educational training and research in sustainable development.
Her research directions are the use of experiential marketing, emotional computing, and narrative design to communicate components of tourism experiences, impact of contextual factors on the likelihood of adoption and effectiveness of use of new technologies, user-technology relationships, etc.

Assumpcio Huertas

Assumpcio Huertas is Lecturer in the Unity of Audiovisual Communication, Advertising and Journalism of the Rovira I Virgili University. She also teaches as a Temporary Lecturer at the Open University of Catalonia and at the Superior School of Public Relations of Barcelona.
Her expertise areas are Information Sciences with focus on Advertising and Public Opinion, Political Sciences and Sociology.

Mihalis Kavaratzis

Mihalis Kavaratzis is Lecturer in Marketing for the School of Management at the Leicester University, having previously been Associate Professor of Marketing and Tourism at the International Business School in Budapest, Hungary.
His main research interests are the theory and practice of city- and regional marketing and, especially, the application of branding within place management. Within this line of research, a specific focus lies on the effects of place branding campaigns on the social and cultural mosaic of contemporary cities.

Jacquie L’Etang

Jacquie L’Etang is External Examiner to Queen Margaret University (undergraduate degrees in public relations), DeMontfort University (postgraduate degree in public relations) and Chief Examiner to the Chartered Institute of Public Relations (Diploma, Advanced Certificate and Certificate). She has been examiner for PhD degrees in the UK, Norway, France and Australia.
Jacquie is the author of nearly 40 articles and book on Public Relations topics including the ethics of communication, rhetoric, propaganda, diplomacy, etc. Her main research interests are: history and sociology of public relations; health and food communication; public relations in tourism, especially sports tourism; public relations in sport, public relations in religion.

Nigel Morgan

Nigel Morgan is Professor of Tourism in the Department of Tourism, Hospitality and Events of the University of Wales Institute, Cardiff (UWIC). He joined UWIC in year 1994 and since then he occupied a number of Senior academic posts, including Director of Graduate Studies. He is an editorial board member of several leading international journals including Place Branding & Public Diplomacy, Hospitality & Society and Vacation Marketing and an Associate Editor of the Annals of Tourism Research.
His experience covers policy and research in fields such tourism development, tourism and leisure management and planning, marketing and public relations.

Maria Sicilia

Maria Sicilia is Senior Lecturer in the Department of Commercialization and Marketing Research at the University of Murcia.
Dr Sicilia’s research focus is the field of commercial communication and interactive media. She was part of various projects developed for both public and private institutions.

Marianna Sigala

Dr. Marianna Sigala is Assistant Professor of Service Management in Tourism, Department of Business Administration, University of the Aegean, Greece, where she lectures courses on Service Operations and Information and Communication Technologies (ICT) management. Before joining the University of the Aegean, she had been lecturing at the Universities of Strathclyde, Westminster and Surrey in the UK. She has professional experience from the hospitality industry in Greece, while she has also contributed to several international research and consultancy projects in hospitality and tourism as well as in socio-economic development, e.g. Tempus-Phare, EAR-European Commission funded projects. Her major research interests and publications are in service operations management and ICT applications management in tourism and hospitality.

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