Programme

Thursday_6_October_2011

09:00_09:30
Registration
09:30_10:00
Opening
§ Welcome from Miquel Rodrigo, Director of Department of Communication, Universitat Pompeu Fabra
§ Welcome from Xavier Espasa, Director of the Catalan Tourism Agency
§ Foreword by the Conference Chair, Jose Fernandez Cavia
10:00_11:30
Lectures:
§ Places, Reputations and Brands: Meeting the Relevance Challenge.
Nigel Morgan. University of Wales Institute, Cardiff, United Kingdom
§ How users are looking for tourism information? Influence of websites, blogs and social networks in the tourist decision-making and the creation of destination brand image.
Assumpcio Huertas. Universitat Rovira i Virgili, Tarragona, Spain
11:30_12:00
Coffee break
12:00_13:00
Oral Presentations:
1.1.Social Media: a New Trend in Digital Marketing Communication.
Irene Garcia MedinaPedro Alvaro Pereira. Universitat de Vic
1.2.The Presence of Tourist Destinations in Twitter.
Marta Plumed. Universidad de Zaragoza
1.3.How Web Interactivity Influences on the Image of a Tourist Destination.
Maria del Carmen HidalgoMaria Sicilia. Universidad de Murcia
13:00_14:00
DMO Experiences:
§ VisitLondon: Managint destination brands online during periods of change.
Martine Ainsworth-Wells. Marketing & Communication Director. London & Partners
§ Costa Brava: Storytelling: the blogtrip #incostabrava. From bloggers to digital ambassadors.
Jaume Marin. Marketing Director. Patronat de Turisme Costa Brava-Girona
14:00_15:30
Lunch time
15:30_16:30
Oral Presentations:
3.1.WOM vs. E-WOM. Participation as the Determinant of E-WOM Influence.
Manuela LopezMaria Sicilia. Universidad de Murcia
3.2.Irruption of Recommendation Culture on the Online Communication of European Oenological Destination Brands.
Natalia Lozano. Universitat Rovira i Virgili
3.3.Symbolic Meaning of Local Identity – A Case Study on Barcelona Place Brand Representation.
Cristina Craciun. Universitat Pompeu Fabra
16:30_18:00
Lectures:
§ The necessity of stakeholders’ participation in place branding: off- and on-line opportunities.
Mihalis Kavaratzis. Leicester University, United Kingdom
§ Stakeholders and Destination Management Organisation ecommerce strategies: on-line opportunities for place branding?
Pablo Diaz-Luque. Universidad Pablo de Olavide, Sevilla, Spain
18:00_18:30
Presentation
§ Special Issue
Catalan Journal of Communication & Cultural Studies
“Tourism & Communication: Place Brands, Identities and New Trends”
Enric Castello. Universitat Rovira i Virgili, Tarragona, Spain
Nigel Morgan. University of Wales Institute, Cardiff, United Kingdom
Assumpcio Huertas. Universitat Rovira i Virgili, Tarragona, Spain
Friday_7_October_2011
 
09:00_09:30
Registration
09:30_10:45
Lectures:
§ Generating and measuring impact in the Webspace: Suggestions for tourism-related websites.
Isidro Aguillo. CINDOC-CSIC Internet Laboratory, Madrid, Spain
§ Rankings of official touristic websites: problems with backlinks.
Cristofol Rovira. Universitat Pompeu Fabra, Barcelona, Spain
10:45_11:15
Coffee Break
11:15_12:15
Oral Presentations:
3.1.Web Cartography in Destination Brand Communication. Tourism Web Maps Analysis Method (TWMAM).
Dorota Tujaka. Universitat Rovira i Virgili
3.2.Cities and Visual Identity. Graphic Design Strategies and Techniques for the City-Brand Creation.
Josep RomGemma Domingo. Universitat Ramon Llull
3.3.Urban Identity and Visual Strategies in City Branding: Dynamic Identity Systems as an Option for Graphic Identification in City Branding Programs.
Carmen Virginia Grisolia. Universitat Pompeu Fabra
12:15_13:15
DMO Experiences:
§ VisitSweden: Promoting Sweden Online: The Spanish Case
Israel Ubeda, Sofie Flensburg. Online Communication Manager / Press Manager
§ Catalunya: Online promotion challenges of the Catalonia brand.
Amaia Calvo-Fernandez. New Media Manager
13:15_14:00
Lecture:
§ Defining place brand identity. Methods and determinants of application.
Magdalena Florek. The Poznan University of Economics, Poland
14:00_14:15
Closing

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